brand marketing
PLATFORM ONE || FIELD MARKETING || EVENT
Platform One uses its industry knowledge and relationships to launch complimentary traditional and digital marketing campaigns intended to raise awareness and publicity for their events. On top of using our marketing prowess to creatively reach the target 16-35 demographic of music fans, our staff also contacts our exclusive circle of key lifestyle retailers, our pool of industry tastemakers, and our friends at press and radio.
Platform One ties into the fabric of each unique event by using street reps to credibly market and promote on a viral peer-to peer level. To aid in our grassroots and street marketing initiatives, our army of street teamers are enlisted in each market to promote at locations that are conducive to the lifestyle of our target demographic.
For each meaningful and impactful event, our reps:
Distribute flyers, posters and promotional marketing materials to raise awareness and support Engage in customized pre-event and on-site brand and sponsorship activation Partner with local radio stations and press/media outlets to increase the visibility of the event Utilize appropriate social networking portals to bring awareness to the event/artist/cause/non-profit
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