brand marketing
PLATFORM ONE || FIELD MARKETING || MUSIC
Through our 150 dedicated Platform One Ambassadors in both major and secondary markets around the country, we promote our artists’ music using viral and grass root marketing initiatives targeting both college campuses and the surrounding community.
Our army of socially connected Campus Reps delivers music and artist profiles to all the most influential student organizations on campus including: Fraternities & sororities, Varsity, club & IM Sports, Student government, Student TV & radio, Campus programming boards, Student activity boards, Theater & performance Groups, Faith-based student groups, Cultural & ethnic student groups, Charity & service groups and more. Additionally, our campus reps meet with university bookstores, popular campus bars, clubs, music venues, record stores, bookstores and lifestyle stores to sample and showcase our artists and their music to student consumers.
Further, the ability to perform live is the lifeblood of most artists' careers. For every level of artist, performing live is an integral component of artist development and a successful business model. The value of touring and the ability to connect with potential fans and consumers is undeniable; more gigs means more market exposure and more exposure generally translates into greater record and merchandise sales.
We handpick the most prominent emerging artists around the world to increase their fan base, presence and visibility at some of the country’s largest music and arts festivals, and in the most influential US markets, with the goal to connect with existing fans, acquire new loyal fans, and boost sales. Further, we partner with these artists to maximize their existing tour dates through our extensive relationships, knowledge and experience with press, radio, venues, lifestyle and record retailers in major US markets and through innovative and proven viral and grassroots based marketing initiatives.
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