Platform One Entertainment is extremely committed to continuing the development and delivery of amazing entertainment events to help benefit and bring meaningful awareness to important causes, charities, developing artists and prominent brands.
For both our music and brand clients, we have identified the importance of connecting with consumers by tying into the fabric of their lifestyle while maintaining corporate social responsibility. Our focus is the development and execution of creative marketing solutions and strategies geared at maximizing exposure and brand loyalty for our clients and their partners.
EMERGING ARTIST SHOWCASE:
Platform One’s Emerging Artist Showcase is an ongoing series of live music events with a hand-picked collection of the most promising emerging artists from around the country. These events provide a platform for both musicians and brands to reach loyal fans and consumers while obtaining coverage from some of the industry’s most influential media outlets.
For fans, supporters and industry tastemakers, it is an opportunity to catch the first glimpse of what’s buzz-worthy and new in the ever-evolving music industry. For brands, the showcases provide a breeding ground for targeted campaigns, promotions, sampling, signage, direct sales opportunities and exposure to the appropriate demographic of music enthusiasts in an intimate club setting.
Since it’s inception and through strategic partnerships, we have held Emerging Artist Showcases at and around Lollapalooza, The South by Southwest (SxSW) Music, Film and Interactive Conference & Festival, College Music Journal (CMJ) Music Marathon & Film Festival, Sundance Film & Music Festival, Vans Warped Tour, Summerfest Music Festival, Pitchfork Music Festival and more.
SOUTH BY SOUTHWEST:
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"In its 22 years, SXSW has grown from a tiny music festival in the Texas capital into a massive, unavoidable media beast that reflects, discusses and showcases trends in culture and media but also often creates them." - National Post Platform One has recognized how impactful a showcase at SxSW can be for both emerging and established artists. Further, it is an ideal opportunity for brands to boost consumer loyalty, generate tremendous awareness and presence among potential consumers and ensure optimal visibility at one of the premier entertainment festivals in the country. Every year, we partner with industry leading labels, managers, agents, retailers, brands and digital properties to showcase some of the best independent and emerging musical talent and products in the industry. These events are an opportunity for music fans, supporters and industry tastemakers to come out and catch a first glimpse of what’s hot and new in the ever-evolving music industry and experience cutting edge consumer goods and technologies. Our showcase targets fans, consumers and key players in the entertainment industry while our marketing expertise packs the house with the most important and influential SxSW concert attendees. |
CMJ:
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The world-renowned CMJ Music Marathon is New York City's largest music festival, attracting more than 120,000 music professionals, artists and music enthusiasts to NYC every fall. Since its inception, it has been a springboard for some of the best new music talent from multiple genres, discovering music's future superstars years before their commercial breakthroughs. Platform One identified CMJ showcases as a highly influential live performance opportunities for artists looking to break into the highly coveted college demographic. Through strategic label, venue, media and brand partnerships, we develop an annual showcase for some of the most heralded emerging artist from around the globe. We use our industry knowledge and relationships to launch traditional & digital marketing campaigns around the showcase to maximize both pre and post event exposure. On top of using our marketing prowess to creatively reach the target 18-24 demographic of music fans, we also connect with our circle of key lifestyle retailers, our pool of industry tastemakers, and our friends at press and radio. These individuals are crucial in the emerging artist’s rise to the next level. |
FESTIVALS:
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