“In 2007, 17.6 million college students demonstrated $263 billion in spending power. ” - National Center for Education Statistics

• College campus brand ambassador programs
• Attack college campuses with marketing materials and special invites to brand promotional events
• Connect with college radio for interviews, product placement & promotional exposure
• Influence college press for editorials, interviews, product reviews/features and calendar items
• Activate brand sponsorships and promotional partnerships with campus-wide events to reach critical mass audiences
• Strategically implement product placement among peers and targeted consumers
• Develop brand loyalty through credible grassroots marketing

Fans at UCLA cheering for the Bruins with help from Collegegear and P1.	Tennessee reps with CollegeGear merchandise.