brand marketing



newswire


Counting Crows have been announced as headlining the next Dare 2 Dream benefit event on April 21st, 2011.


The Crawpuppies have been named a featured artist on Reverbnation.

Andy Grammer's new interactive video for "Keep Your Head Up" has been released on Vevo.


Kindlewood's upcoming single, "This House," has been featured on Muzik Dizcovery.

Council has been featured as a free download on Pure Grain Audio.


Innerpartysystem announces U.S. support dates with Pendulum.

AWOLNATION's new video for "Burn It Down" has been added to FuseTV.


We're now accepting applications for P1 Campus Ambassadors! Click here to find out more.

Congratulations to the P1 Campus Rep Team for helping Nicki Minaj's "Pink Friday" reach #2 on the Billboard charts.


Dare 2 Dream ft. The Roots is officially SOLD OUT.

St. Bagu and Fame City announced as opening acts for Dare 2 Dream ft. The Roots.


Rockit Ranch joins Dare 2 Dream starring The Roots as a presenting sponsor and will host the official afterparty.

Train Company and Rivera to be featured on Reverbnation.


Akademiks joins Dare 2 Dream starring The Roots as a presenting sponsor.

Rivera featured on the New Haven Register.


The Roots announced as the newest artist to star at the Dare 2 Dream benefit event with a portion of the proceeds going to the People's Music School

Kadawatha's new EP, Agape, reviewed on Sputnik Music.

Toyota Scion joins Dare 2 Dream starring MGMT as a presenting sponsor.

Kadawatha to join Paramore, New Found Glory and Tegan & Sarah on the Honda Civic Tour.

MGMT announced as the newest artist to star at the Dare 2 Dream benefit event--an official Lollapalooza after show with a portion of the proceeds going to the People's Music School.

Fools For Rowen reviewed on The Uluchay Music Blog.

The Lost Boys reviewed on Bill's Music Forum.

Forget About Boston chosen as Band of the Week at Rock It Out blog.

Swing the Coast reviewed on Muzik Discovery.

Download three free tracks from Mission Hill's new album at Alternative Addiction.

Pictures from Dare 2 Dream featuring Blues Traveler are now live on the Dare 2 Dream page.

Dem Southern Folkz interviewed on The Lion 90.7FM.

Download two free, live tracks from CAVO.

Train Company live Dare 2 Dream show reviewed on Chicago.com.

The Actors have released their new EP, "Foreign Stares", along with a new Myspace layout.

Easy Star Allstars' live show reviewed by WQHS Pennsylvania.

Mission Hill reviewed in Amplifier Magazine.

The Crossing named Artist of the Week by The New Hit Man.

Danny Chaimson featured on Les Enfantes Terrible.

Win Bonarroo VIP tickets, a PS3, room makeover and more from WilliamPaid.

Congratulations to our good friends Kings of Leon for winning the 2010 Grammy for Best Record!

Landon Pigg interviewed by Double Stereo about his new album, his starring role in Whip It and more.

Loomis and the Lust featured on MTVu's Hot Seat.

Civil Twilight featured and reviewed on Knox Road.

Landon Pigg's new album, "The Boy Who Never," has been reviewed on Cheeky Chicago, Gordon & the Whale and Knox Road.

Breakers Broken new EP, "Reset," has been reviewed on Alter The Press and Viva La Mainstream.

Vholdr has announced it's newest HD helmet cam, the ContourHD 1080p.

Breakers Broken, 28North, Heath Street and Triumph & Parade featured on the Digivegas Podsafe Showcase!

Hogni will be headlining the Italia Wave Love Festival in Livorno, Italy with Kraftwerk, Placebo & The Aphex Twin

Hogni reviewed on Cougar Microbes.

Michael from Love, She Wrote has been interviewed at ForTheSound.com!

The Features have been showcased in the Smoking Section of RollingStone.com!

National Product's Unofficial music video for their song "Medicated" has received exclusive placement on Buzznet, SingingFool, Billboard, AllMusic, and Friendster.


featured videos



Andy Grammer - “Keep Your Head Up”




AWOLNATION - “Lost Signal”


p1 spotlight
dare 2 dream


A Benefit Concert and Silent Auction

Platform One presents Dare 2 Dream is a benefit concert and silent auction that supports important non-profit organizations. Check out the Dare 2 Dream page for more information!



brand marketing



Toyota Scion

See how Platform One showcased the new line of 2009 Toyota Scion vehicles to the hip hop community and drove sales to local dealerships.




Fuze

See how Platform One garnered new product trials while maximizing “liquid-to-lips” opportunities for the brand at two of our Dare 2 Dream events, partnering Fuze beverages with Kings of Leon and Talib Kweli.



music marketing



Kid Cudi

See how Platform One helped promote Man on the Moon: The End of Day on college campuses around the country through a dual channel strategic marketing campaign.





Young the Giant


See how Platform One helped Young the Giant increase their online presence and visibility which ultimately led to their label signing.



college marketing



Platform One Entertainment works with some of the best musical talent & innovative bands from around the country to increase their college fan base, consumer base, presence and visibility. Our grassroots marketing approach allows us to connect with the most influential 18-24 year old consumer while also penetrating communities and markets surrounding the college campus.

Utilizing our 150 dedicated Platform One Campus Ambassadors in both major and secondary markets, we promote our artists’ music and our brands' products & services using viral marketing initiatives that tie into the fabric of the college consumer's lifestyle. Through the activation of this core demographic, we generate unparrelleled awareness, create a geniune affinity and allegiance with the consumer and build long lasting, avid relationships on a credible, direct, and creative level.



d2d membership club

Join the Dare 2 Dream Membership Club for access to presale tickets, discounts on D2D merchandise, special offers from our sponsors, a chance to meet the bands and more!


Platform One presents Dare 2 Dream


featured testimonials

"I want to thank Dare 2 Dream for supporting WITS and showcasing its outstanding work and dedicated volunteers. Working together, WITS has mobilized businesses, government and the community to help thousands of low income and minority Chicago Public School students prepare for the future by improving their reading skills." - Chicago Mayor Richard M. Daley


"AKIRA strongly supports the efforts of Dare 2 Dream and their charitable approach to bringing creative events to Chicago, one of a kind events that truly make a lasting impression." - Akira


"If your target market happens to be college students Platform One can provide access and reach to a whole new potential audience of opinion leaders through music. StudyAbroad.com has been able to gain access to a massive group of students who otherwise may have been unreachable!" - Josh Irons, EducationDynamics


"Thank you again for all of your help. The event was a great success for us and I certainly hope that our efforts helped raise even more money for the University of Chicago Comer Children's Hospital!" - Jagermeister


"On behalf of all of the physicians, researchers and cancer patients at the University of Chicago Comer Children's Hospital, we are so grateful to Platform One Entertainment, the Kings of Leon and the countless sponsors and volunteers who made this fantastic event possible. Your hard work and support will go a long way in helping us improve outcomes for children, adolescents and young adults with cancer" – John Cunningham, M.D., University of Chicago Comer Children’s Hospital



p1 music